SOCIAL COMMERCE & LIVE SHOPPING · HONG KONG → EUROPE
Commerce starts with a conversation.
Inspired by Asia,
we help you turn it into a driver of growth.
- Strategic consulting
- Done-for-you execution
- Training & knowledge transfer
From attention to purchase. Every step matters.
As advertising costs evolve, create new ways to connect with your customers. We help you bring together content, creators, conversations and sales, with an approach shaped around your market.
01Social commerce
Connect content with sales
02Live shopping
Show, discuss, sell
03Creators
Build the right collaborations
04Content
Inspire and explain
05Conversion
Simplify the journey
06Training
Build your team’s confidence
An ambition. A plan. Real action.
A shared method, adapted to your stage. Understand your business, test what matters, then make decisions based on what the work teaches us.
Define
Step 01Your customers, offer, channels and resources: we identify priorities and agree on meaningful measures.

Create
Step 02We design formats, live-shopping scripts and the journey from discovery to purchase.

Launch
Step 03We support the launch, coordinate execution and structure the first tests.

Refine
Step 04We review feedback, improve operations and share the learning with your team.

We do it for you. Or teach you how.
Choose the level of involvement that fits. Consulting, execution and training can stand alone or work together.
01Consulting Set the direction
Review your current position, choose channels and formats, and develop a roadmap and measurement framework. Know where to focus your efforts.
Consulting ↗
02Done for you Put the plan into practice
Content and live preparation, contributor coordination, launch support and optimisation. An execution scope we agree on together.
Done for you ↗
03Training Build your independence
Practical workshops and guidance for leaders, teams and independent professionals. Learn to design, host and improve your own operations.
Training ↗
Inspiration travels. Strategy adapts.
Importing a format is only the beginning. Your customers’ expectations, habits and buying journeys determine what is worth putting to work.
Observe
Explore social-commerce and live-shopping formats developed in Asia.
Adapt
Rethink messaging, pacing and experience for European audiences.
Test
Validate ideas with an agreed scope, resources and success criteria.
Transfer
Document the methods so your team can keep building on the work.

What we build together.
Useful deliverables for your team and business. Scope, timing and fees are set out in a tailored proposal.
Strategic roadmap
Diagnosis, priorities, channels and action plan
Strategy
Live-shopping programme
Formats, scripts, preparation and coordination
Activation
Creator programme
Creator profiles, briefs and collaboration workflows
Content
Performance framework
Metrics, results interpretation and improvement areas
Measurement
Workshops & playbooks
Practical exercises, materials and working procedures
Training
A focused project or ongoing support, depending on what you need.
Define your scopeWherever you’re starting from.
A new brand, an established team or an individual project: we adapt the way we work to your context, resources and objectives.
Brands
E-commerce & direct to consumer
Let’s talk — BrandsRetailers
From store to digital
Let’s talk — RetailersBusinesses
Marketing & commercial teams
Let’s talk — BusinessesAgencies
Methods & team development
Let’s talk — AgenciesIndependents
Entrepreneurs & creators
Let’s talk — Independents

Expertise that stays with you.
Training goes beyond a presentation. We work with your real situations to connect the principles to everyday work and give you tools you can use again.
- Workshops in English or French
- Exercises tailored to your business
- Reusable methods and materials
Before we begin.
Have a question about your situation? Email us and tell us about your project.
thomas@emporia.coWho are your services for?
Businesses, brands, retailers, agencies, entrepreneurs and independent professionals looking to develop their social-commerce skills or operations. We adapt each engagement to your sector and stage.
How is social commerce different from live shopping?
Social commerce connects discovery, conversation and purchasing through social platforms and content. Live shopping is one of its formats: a live presentation that lets you demonstrate an offer and answer audience questions.
Can you handle the execution?
Our done-for-you service covers the agreed execution scope: preparation, coordination and operational support. Access, resources, approvals and responsibilities are defined before work begins.
Can we book training on its own?
Yes. Training is available independently of consulting or execution. The content is tailored to your goals and participants.
Do we need an existing audience or store?
Not necessarily. The first conversation helps us understand your starting point and identify any useful prerequisites before launching an operation.
Which languages do you work in?
We support European clients, particularly in France, in English and French. The format and working arrangements are agreed for each engagement.
What are your prices and timelines?
Every project receives a tailored proposal. Fees and timing depend on the scope, deliverables and level of support selected.
Let’s talk commerce
Your business. Your ambition. Your next step.
Tell us where you are today and what you want to develop. Together, we can identify the right kind of support.
Company
Yue Hang Enterprises Limited
Hong Kong · European clients
Working together
In English and French
Email us
thomas@emporia.co